My Business Rules

Meet Geraldine Dielenberg, Managing Director Of Australia’s Arm Of The Well-heeled Global Success That Is Christian Louboutin.

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After three years as Managing Director of Luxtralia, supporting the expansion of brands such as Jimmy Choo and Coach in the Australian market, Geraldine Dielenberg moved in 2012 to the luxury fashion house synonymous with red-soled stiletto heels. Globally, Louboutin’s revenue is estimated at US$300 million, and with eight stores across Sydney, Melbourne, Brisbane and the Gold Coast now serving up pairs of the signature 12-centimetre heels here’s how Dielenberg leaves her indent. 

RULE #1

There are no rules! Business is fluid and dynamic. I find it’s essential not to be dogmatic about strategies and policies because change is inevitable. We should embrace challenges that are thrown our way, be quick in activating new solutions where necessary. Retail today is unpredictable, with the ever-demanding consumer driving the change.

The key to our business is developing and nurturing relationships, being available to the consumer through all channels, from bricks and mortar to mobile phones, and going the extra mile, from providing money-can't-buy experiences, such as closing the store for a VIP, to home delivery of their purchases.