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How Farm Taaza Is Revolutionizing Fruits & Vegetable Sourcing
Sustainability Next
|August 2017
The South Indian fruits and vegetable market size is more than $3 billion. Less than five percent is currently sourced by big retailers directly from farmers. The opportunity is immense. The next wave of sourcing will use advanced technology and analytics, says Kumar Ramachandran, CEO of GS Farm Taaza, a leader in the B2B sourcing segment
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It’s a shame that 30% to 40% of fruits and vegetables grown in India get spoilt because of too many touch points in the supply chain – with several middlemen handling them. Whoever reduces the touch points and sources directly from the farmers has a big business opportunity awaiting them.
That’s what Farm Taaza is attempting to do. Started in 2015 by Kumar Ramachandran and funded by Silicon Valley angel investors, the company has done a turnover of Rs. 20 crore in 2016. It hopes to cross a turnover of Rs. 40 crore in 2017-18 and be close to breakeven by then. “We are a leader in the back end of the sourcing business, all the other big names we hear are in the front end sourcing,” Mr. Ramachandran told Benedict Paramanand of SustainabilityNext. Edited excerpts:
Why should farmers be interested in Farm Taaza?
Diese Geschichte stammt aus der August 2017-Ausgabe von Sustainability Next.
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