Is Your Trade Mark Protected?
SA Franchise Warehouse|November - December 2016

A recent ruling by the Federal Court of Australia in the Lodestar Anstalt v Campari America (WILD GEESE) case updated the position of actual control over the use of a trade mark by a licensee.

Eugene Honey & Reinhardt Biermann
Is Your Trade Mark Protected?

THE RULING IN the Lodestar Anstalt v Campari America case is particularly interesting, bearing in mind that the Federal Court, in a 2002 decision, concluded that the theoretical possibility of contractual control was sufficient to establish authorised use and overcome an application for the removal of a mark, where it was alleged that the mark had not been used.

The Federal Court, in this instance, decided that a license agreement is not enough to prove authorised use or control of a trade mark. In the WILD GEESE-case, the Respondent owned two registered trade marks in Australia, namely WILD GEESE and WILDE GEESE WINES. Wild Geese Wines (WGW) was permitted by the Respondent to use the marks in relation to wine. The license agreement provided that the wine products in relation to which the marks would be applied, would be of such quality so as to obtain approval by the Wine and Brandy Corporation. If this requirement were fulfilled, the quality control provision of the agreement was met (together with reviewing wine samples from time to time).

The Appellant, Lodestar, the producer of WILD GEESE whisky, applied for the removal of the Respondent’s marks, on the basis of nonuse, in that the proprietor of the trade mark had not used the mark for a lengthy period.

Diese Geschichte stammt aus der November - December 2016-Ausgabe von SA Franchise Warehouse.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November - December 2016-Ausgabe von SA Franchise Warehouse.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS SA FRANCHISE WAREHOUSEAlle anzeigen
Why SA Needs More New Franchises
SA Franchise Warehouse

Why SA Needs More New Franchises

South Africa has over 35,000 franchise outlets that employ more than 300,000 people and with a failure rate that is significantly lower than regular start-ups, franchising holds the key to job creation.

time-read
1 min  |
September - October 2017
Should You Convert Your CC To A (PTY) Ltd?
SA Franchise Warehouse

Should You Convert Your CC To A (PTY) Ltd?

When you are ready to take your close corporation (CC) to the next level, you might want to give serious thought to converting it to a private company, also knows as a (Pty) Ltd.

time-read
2 Minuten  |
September - October 2017
The 7 P's Of Marketing: People, Processes & Physical Evidence
SA Franchise Warehouse

The 7 P's Of Marketing: People, Processes & Physical Evidence

The 7 P’s of marketing — Product, Price, Place, Promotion, People, Processes and Physical Evidence — is a foundation concept in marketing used by businesses and marketers to help determine a product or brand’s offering.

time-read
4 Minuten  |
September - October 2017
Spar Embraces Transformation
SA Franchise Warehouse

Spar Embraces Transformation

As part of SPAR's commitment to transformation and job creation, they will be joining forces with the National Treasury and its Jobs Fund initiative to fast track black enterprise development amongst its brands. This initiative will be facilitated by SA Franchise Warehouse as service provider and Business Partners Limited as the commercial funding partner.

time-read
3 Minuten  |
November - December 2016
Marketing For Success
SA Franchise Warehouse

Marketing For Success

As much as selling is considered to be the lifeblood of any enterprise, marketing is without a doubt the heart pump that produces the income which transforms the business idea into a reality.

time-read
4 Minuten  |
November - December 2016
Franchisors, Franchisees & The CPA
SA Franchise Warehouse

Franchisors, Franchisees & The CPA

The Consumer Protection Act (CPA) to a large extent codified our South African consumer-related common law and provided a Bill of Rights for consumers. As franchisees fall within the definition of a consumer, there are various key considerations which franchisors must be cognisant of when supplying goods to their franchisees.

time-read
4 Minuten  |
March - April 2017
Exclusivity Clauses in Lease Agreements
SA Franchise Warehouse

Exclusivity Clauses in Lease Agreements

The contentious and longrunning issues around clauses in commercial leases granting a major tenant the exclusive right to carry on a particular type of business in a centre, and a corresponding clause in the lease of another tenant prohibiting them from carrying on the same type of business, appears to have a taken another step towards a conclusion.

time-read
3 Minuten  |
March - April 2017
Collaborate Grow
SA Franchise Warehouse

Collaborate Grow

By seeing others as partners and not competitors, business owners can harness the power of the collective to attract customers, seek inspiration and help their overall bottom line. When it comes to building and growing a small business collaboration is the new competition.

time-read
4 Minuten  |
March - April 2017
Driving Transformation in Franchising
SA Franchise Warehouse

Driving Transformation in Franchising

Following the establishment of The Department of Small Business Development (DSBD) in 2014, it did not take them long to realise the enormously powerful mechanism franchising presents in promoting enterprise development and transformation in South Africa.

time-read
10 Minuten  |
January - February 2017
Competitive Advantage for Franchises
SA Franchise Warehouse

Competitive Advantage for Franchises

Many organisations, including franchises, strive to attain a competitive advantage, but few truly understand what it is, how to achieve it and, perhaps most importantly, how to keep it.

time-read
5 Minuten  |
January - February 2017