Flipkart Goes Green

Flipkart takes a proactive and holistic view in conducting its business responsibly, incorporating all aspects of sustainability. 'Flipkart Green' is its latest endeavor in this direction.

- Vaishnavi Gupta

An evident shift in shopping preferences has been observed among Indians, who are now more inclined towards sustainable and environment-friendly products. Consumers today are more aware of sustainability and are looking for ways to incorporate these practices into their daily life. As per a recent report by Bain & Company, the expenditure on planet-friendly products in urban India is expected to grow by over 50 percent over the next 3 years. Awareness about the benefits of sustainable products and their will to make an impact is also reflected in the American Express Trandex report, which stated that 92 percent of Indian adults surveyed were willing to pay a premium to switch to eco-friendly alternatives. In tandem with this development, Flipkart has taken a proactive and holistic view of conducting its business responsibly, incorporating all aspects of sustainability. It has introduced multiple initiatives over the years, such as the elimination of single-use plastic packaging from its own supply chain, commitment to achieve Net Zero carbon emissions by 2040, and drawing 100 percent of its electricity needs from renewable sources for Flipkart’s entire operations by 2030. ‘Flipkart Green’ is its latest endeavor in this direction.

WHAT IS FLIPKART GREEN?

‘Flipkart Green’ is an online store for globally certified environmentally and socially sustainable products, aiming to help conscious consumers find their needs. More often than not, many customers feel the lack of ready access and easy availability of sustainable products. Flipkart Green hopes to bridge that gap and also provide more information for enabling customers to make the choice.