Center Store Solutions
Progressive Grocer|December 2020
HERE ARE SIX WAYS THAT GROCERS CAN GROW IN 2021.
Lynn Petrak
Center Store Solutions

Key Takeaways

In the center store, trends toward customization, transparency, and a balance of indulgence, wellness and responsibility will remain in play and even intensify, while new and increasingly digital shopping behaviors accelerated by the pandemic are expected to persist.

Prioritizing product placement and reconfiguring store layouts are also important components in shaking up the section.

Further, grocers can make creative use of end caps, reinvent their personal care and pet sections, and heat up the frozen aisle.

The center store experienced a dramatic revival in 2020 as a result of pandemic-driven buying behavior. However, 2021 promises to look very different, and will bring with it new challenges and opportunities to grow sales in what is expected to be a more normalized demand environment, thanks in large measure to the pharmaceutical industry’s development of COVID-19 vaccines.

Exactly when the pandemic ends may be unclear, but grocers have plenty of visibility into trends that will influence center store categories. For example, trends toward customization, transparency, and a balance of indulgence, wellness and responsibility will remain in play and even intensify. Meanwhile, new and increasingly digital shopping behaviors accelerated by the pandemic are expected to persist.

Diese Geschichte stammt aus der December 2020-Ausgabe von Progressive Grocer.

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Diese Geschichte stammt aus der December 2020-Ausgabe von Progressive Grocer.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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