Is Consumer Engagement To Be Kept Top Priority In Times Like Covid 19?

The disruption caused by COVID-19 pandemic early in 2020 has impacted the relationship between businesses and its consumers, changing the buyers landscape forever.

- Jay Rathod

Regardless of how long this pandemic is going to last, the companies and brands can't go back to their old marketing playbooks.

The pandemic has either paralyzed the business or has helped marketers to come up with innovative ideas to lead audience engagement now more than ever. The New buying pattern spans all areas of life, from how we work to how we shop to even how we entertain ourselves leading to long-term changes giving companies an opportunity to help shape the next normal.

The lockdown led the customers to shelter at home and adoption of digital services went skyscraping, resulting in multiple operational and financial challenges for companies across all sectors in our country and across the globe. During uncertain times like these, building new customers and holding on to the loyal customer base can be extremely challenging. For many businesses, the ability to adapt to digital tactics have been the deciding factor whether or not they will make it through these testing times.

Here are a few tips pressing on the importance of consumer engagement: