We Have Floated Low-value Tenders and Received Triumphant Responses

Prem Sankar Jha, Additional Deputy Commissioner, Advertisement Department, South Delhi Municipal Corporation, spoke to Outdoor Asia on parameters that prompted them to ban wall wraps and the ways they are implementing them.

- Satarupa Chakraborty

Wall wrap has been a sticky issue with MCD lately. What are the major issues concerning wall wrap advertizing?

The way wall wraps were used for advertizing in the city lead to visual clutter and posed threat to road safety and the aesthetics of the city. Also, there were numerous cases of misuse where wall wraps often moved to even roofs of the buildings posing bigger threat. Often, these hoardings were not installed keeping even the minimum amount of natural calamities in mind. Often, they were placed on the way of road safety signs disturbing regular flow of traffic.