Cars, in other words, aren’t only vehicles anymore, getting you from Point A to Point B. They can be entertainment systems, tech centers, home offices and information hubs. They can be problem solvers, helping to address issues like carbon emission, soaring gasoline prices and mobility challenges. And they can be fully digital products, versus simply modes of transportation, serving a multitude of purposes, in ways that benefit both consumers and the bottom line of the carmakers that produce them.
During this period of transformative change in the industry, a few bold leaders stand out, judged by their determination to meet the challenges of the digital future, and their skill in bringing the cars of today into tomorrow with vision, speed and technological prowess. These carmakers have been pushing harder than their peers, making quicker business pivots and going audaciously forward in ways that upend the usual flow of business.
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