Safer At Any Speed

Brembo Brake's Advanced Braking System Has Delighted Drivers Of Performance Cars. It Maintains The Same Standards In India.

- Jayashree Kini Mendes

OVER THE LAST FEW DECADES, BRAKING systems have changed considerably. But Brembo thinks that another big change is coming. The manufacturer of advanced lightweight brakes already makes calipers in more than 100 colours globally. Imagine that! For years, Brembo Brake calipers were a badge of honour for high-performance cars and bikes. Few corporations have the influence in motorsport as Brembo does.

In the world of automotive design, high-fashion brake calipers will soon be the frontier, as big, lowprofile tyres and open-faced wheels grow more common. And Brembo wants to get there first.

In India, Brembo recently completed 10 years, and the company is on a new high. Luca Bottazzi, MD, Brembo Brake India, says, “We have seen phenomenal growth, much beyond our expectations. In the last seven years, our CAGR has grown by 17% and today we command a 50% market share in India alone.”

INNOVATION OPTIMISM

To understand Brembo Brake India, it helps to understand the global company first. Brembo is driven by innovation. A significant part of its turnover is spent in innovation, which also includes materials, design, etc. Sudhir Nirantar, executive director & CEO, Brembo Brake India, says, “In India, we make braking systems for two-wheelers only. Our customers encompass the entire gamut of two-wheeler manufacturers, most of who make high-performance bikes. Considering that most OEMs already have preferred suppliers, we decided to adopt the Keiretsu approach of dealing with our partners, and prefer to set up plants close to our customers.”