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Times Internet's Second OTT Outing, With MX player - Here's What To Expect
IMPACT
|volume15issue05
It is a booming OTT market in India, and Times Internet which had exited the space in 2016 is planning a grand comeback, this time by acquiring a video playing app – MX player and launching it as an OTT platform in August. Karan Bedi, CEO, MX Player talks about that one big asset which MX player has that no other competitor in India be it Hotstar, Amazon Prime or Netflix possesses
Q] So what happens to the basic MX player in August, will it be an altogether new avatar for the app?
We are keeping the change in branding to the bare minimum, will retain the name of course. Just how there are updates in every app from time to time, the update in August will have the addition of the streaming platform as well in India. It was an eight months long process from start to finish. October is when the deal got finalized. We have been working hard and wanted to have our ducks in a row before starting to talk about it. Now we are ready.
Q] In the sea of OTT platforms in the market, what new offering would MX Player have for the advertisers?
Diese Geschichte stammt aus der volume15issue05-Ausgabe von IMPACT.
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