The Paradox Of Change

Change feeds change in a business. It is therefore not surprising that stories of organisational growth and survival across the world are also stories of acute self awareness and timely change.

- Prof. M.v. Anuradha

There is no entity in the world that has not witnessed change. Organisations change, and with time, every organisation grows bigger and more complex. This leads to changes in the way a company structures itself into departments and hierarchies. Cultures develop with the founders, and over time, become deeply embedded within the psyche of the organisational members. The culture of any business makes all its members behave in a synchronized fashion, giving it a personality similar to any living entity. All these changes are the result of the natural process of growth and aging in the life of any establishment. However, these changes are gradual and unplanned and define the personality and performance of an organisation. Yet, since the occurrence is gradual, most firms remain opaque to performance related effects that the life cycle changes bring along with them. Literature on organisational studies is replete with examples of giant corporates (E.g. Kodak), that died because they remained utterly unaware of changes occurring within themselves, and, how it was not in sync with the changes occurring in their environment.