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Personalisation It's All About You
Human Capital
|February 2019
The Millennial generation is used to being empowered to select their destiny and hence aspire for a workplace that gives them autonomy. Advances in business intelligence allow companies to provide their talent with a compelling employee experience, and personalisation renders it unique.
Personalised user experiences can be as simple as location-specific personalisation (Uber, Google Maps, or Ola), or more complex recommendation-based personalisation that patterns on past buying or browsing histories, ratings, and reviews, and similar user preferences (such as Amazon and Netflix). These platforms map the user's interests, thereby influencing his or her future experiences and buying decisions. As consumers, we are increasingly drawn towards apps and services that offer individualised experiences and technology that knows or learns something about us, tailoring itself to a given situation or preference. Personalisation is a critical component of popular consumer technology and one that will gain due prominence in the HR technology landscape. A lot of this need and inspiration is driven by the millennial generation. They are used to being empowered to select their own destiny, and at the workplace personalisation plays a part in their self-chosen projects, how they wish to earn and be rewarded, the devices they use, and where, when, and how they work.
Why Personalisation in HR
Diese Geschichte stammt aus der February 2019-Ausgabe von Human Capital.
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