Family Helping Family

House Cleaning Company Grows from Humble Home Business Beginnings

- Max Lancaster

De La Rosa House Cleaning started in 2005 when the company’s founder, Doña Rosa, created a cleaning service in her home (originally named Phoenix Cleaning Company). The company continued to grow over the next decade through word-of-mouth recommendations and Rosa’s distribution of hand-written business cards door-to-door. In 2018, Rosa’s son, Johnny Pallares, took over the company to give his mother some much needed time off. The company has continued to see growth, thanks to Pallares’s emphasis on branding and providing customer service like his mother did — treating customers like family.

We sat down with Pallares to talk about the future of De La Rosa House Cleaning as well as reflect on the cleaning company’s home business beginnings.

Question (Q): Hi Johnny, tell us a bit about De La Rosa House Cleaning. What are some of the values your cleaning company tries to uphold?