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Changing: THE MEDIA LANDSCAPE
Gulf Business
|Gulf Business May 2020
Even in a serious economic decline, brands can’t afford to miss out on marketing, writes Ian Fairservice
Three very pertinent items for the media industry were published in a recent edition of Gulf News.
Their front cover opinion piece was headlined: ‘UAE newspapers in unprecedented crisis’. It made the point that there is a global surge in the consumption of news and, with so much ‘fake news’ out there, people are turning to established media for reliable information.
True, and whether that’s found in print editions or online is not important. What is important is that without advertising revenue, or as Gulf News points out, a share of the government’s financial stimulus packages, those reliable news sources will dry up forever.
Diese Geschichte stammt aus der Gulf Business May 2020-Ausgabe von Gulf Business.
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