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Spoilt For Choice

Fortune India

|

January 2021

India was never a market for luxury cars. Not anymore. Now affluence is fuelling the demand for these gorgeous machines.

- PRERNA LIDHOO

Spoilt For Choice

WHOEVER SAID MONEY DOESN’T BUY HAPPINESS mustn’t have sat inside a luxury sedan. These cars are stunning, outlandish, and are the stuff of dreams. Not just hallmarks of comfort, these cars encapsulate that feeling of having arrived. That after all the hard work, success is no longer a distant ship on the horizon, but is something tangible.

All five luxury cars listed here are defined by cutting edge engineering, design, and performance.

For long, India was not considered a viable market for such cars. That isn’t the case any longer. And the growth of a new affluent class is the reason behind this phenomenon.

According to a recent report by Kotak Wealth, the total number of ultra-high-net-worth households (with a minimum net worth of ₹25 crore) in India reached 160,600 in 2017. This is expected to double by 2022, giving a huge playground for luxury cars to thrive in the massive Indian market.

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