Software Solutions In The Modern Packaging Era For Food & Beverages

FINSYS INFOTECH Ltd. have been linked to the Food Packaging Industry for the past 18 years, and it feels great to be a part of the growth story...

- Sangeet Kr Gupta And Puneet Gupta

Product packaging plays several roles in enabling commerce and trade. The functions of modern day packaging go beyond containing, protecting and preserving products. It also includes functions to communicate, promote and transact products. Packaging provides several instinctual cues designed to affect consumers’ perception of the product and eventually influence their behaviour. To explain it further, I can say that the customer today not only gets impressed by the product but, rather, it is the packaging which lures him to buy it initially.

Over the past century, product packaging has evolved into a carefully designed artefact that integrates multiple functions of commerce into a thin film wrapped around products. Growing competition and continuous technological innovations have led to the evolution of packaging over this period.

The rise of supermarket culture drastically changed distribution and consumption patterns worldwide. This behavioural change of self-service model called for packaging to assume the role of a ‘silent-salesman’.

The rise of digital technologies in the latter half of the 20th century allowed businesses to scale rapidly and become global. With unprecedented competition, packaging came to be the way of differentiating products on the shelf. In such a scenario of competition, packing and its cost play a very important role in deciding the final cost of the end product.

Profitability and success of the Food Packaging industry depends highly on external factors. An inconsistent economy, remarkable rise in environmental awareness, stringent regulations—all have a major impact on the industry and, not to forget, the varying raw material costs.