Make The Most Of The Free Market

Fresh produce growers often try to plan production to capitalise on high prices.

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It’s easy to see why; fresh produce prices fluctuate dramatically, so it can make a huge difference to your income if you can be in production when prices peak. An additional benefit is that when produce is scarce and prices rise, the market is less fussy about quality.

Farmers often reflect on the irony of getting high prices for hail-damaged produce whereas, under normal circumstance, they struggle to make a profit with top-quality produce.

SUPPLY AND DEMAND

Apart from such severe climatic events, there are the normal price cycles determined by supply and demand. Demand is relatively static for a great many staples, but is influenced to some extent by high prices.