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Futuristic Concept Tractor Wins Design Award

Farmer's Weekly

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June 5 & 12, 2020

Employing an advanced diesel-electric drivetrain and in-cab display projection, the Steyr Konzept hybrid tractor breaks the conventional mould of tractor technology. It also rewrites the rules on what a farm tractor should look like.

Futuristic Concept Tractor Wins Design Award

Steyr, a brand owned by CNH Industrial, received the prestigious Platinum Award in the Concept Design category at the recent 2020 MUSE Design Awards Competition. The awards, which attracted about 3 000 entrants this year, recognise the achievements of design professionals worldwide across a range of disciplines.

According to a statement by CNH Industrial, the Steyr Konzept tractor represents a “distinct departure from conventional tractor design” and combines “innovative technologies in a unique, sustainable and potentially zero-emission package”.

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