Brand Advertising:Chicken Soup For Business

Tier 2 system integrators are now embarking on elaborate advertising initiatives.

- Ankit Prashar

After we have a sense of what the advertiser is trying to accomplish, we can ask how they go about achieving their marketing goals. Does the advertisement offer a ‘reason why’ to buy the product? Or is it oriented more to emotional appeals? Does the ad feature the product or services? Does it focus on the people using it? Does it address the reader directly with suggestions or commands? And does the ad offer a reduced price or a premium?

These days when new and innovative tools like social networking sites are being available to reach out to target audience, solution providers can definitely utilize this platform to enhance the marketing activities of their companies. With a dynamic and fast approach towards revolutionizing the IT implementation across various sectors in the country, SPs have developed a niche zone. They are capable of adopting new technologies, carrying out challenging projects, and providing the state-of-the-art solutions to customers with innovations involved. However, one aspect that has not grabbed partner’s attention is marketing their own brand.

Pune-based Allied Digital, which won two awards ABP Award and Brand Excellence Award this year because of their strong advertisement and marketing strategies, is focused about its