LUX INDUSTRIES IN A ‘COMFORTABLE' POSITION

Some of the strengths of Lux Industries include rich sectoral experience, extensive distribution network, substantial cost leadership, proprietary manufacturing ability, vast product variety and sharp focus on the mid-price segment

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Lux Industries is a company based in India, mainly engaged in the manufacture and sale of knitted apparels, including hosiery. The company is perhaps the largest mid-segment hosiery enterprise in India. The brands operated by it generate annual revenue of more than ₹100 crore each. Lux Industries is observed to be working with the largest number of trade partners and its products are also capable of reaching about 5,000 rural sectors. Its products are available not only in India but in over 46 countries across the globe. The company offers several products for men, women, and children.

The brands include Lux Cozi, Lux Cozi Big Shot, Lux Venus, Lux Classic, Lux Cozi GLO, Lux Karishma, Lux Touch, Lux Inferno and Lux Cottswool. Its main manufacturing units are located in Kolkata and Kerala. It also exports products to Africa, the Middle East, Singapore, Malaysia, Cameroon, Australia and North America. Lux Industries has undoubtedly maintained an uncompromised stance on the quality and comfort front since its inception. Providing the consumers with the best quality products has been the core established philosophy of the company.

Its automatic sewing machines are imported from Italy to provide the best quality. As yarn is the major raw material, Lux Industries ensures its supply from the best manufacturers in India and abroad. Each garment goes through a stringent, four-point inspection system that ensures complete quality control and the best outcome in terms of comfort and satisfaction. Some of the strengths of Lux Industries include rich sectoral experience, extensive distribution network, substantial cost leadership, proprietary manufacturing ability, vast product variety, and sharp focus on the mid-price segment.

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