What Is Work?

In the age of artificial intelligence, the answer to a more optimistic future may lie in redefining work itself

- John hagel and Maggie Wooll

Work, as an idea, is both familiar and frustratingly abstract. We go to work, we finish our work, we work at something. It’s a place, an entity, tasks to be done or output to achieve. It’s how we spend our time and expend our mental and physical resources. It’s something to pay the bills, or something that defines us. But what, really is work? And from a company’s perspective, what is the work that needs to be done? In an age of artificial intelligence, that’s not merely a philosophical question. If we can creatively answer it, we have the potential to create incredible value. And, paradoxically, these gains could come from people, not from new technology.