The Open Platform & The Big Opportunity

The open internet must be protected and first-party data is the queen, asserts Megan Clarken, Global CEO, Criteo as she points to the strategy that is getting Criteo back on its feet

- Noor Fathima Warsia

Megan Clarken Global CEO, Criteo

IT has been a good year for global technology company Criteo. In its Q3 2021 earnings report, Criteo’s media spend activated by the commerce media platform for marketers and media owners was more than $2.5 billion in the last 12 months and close to $615 million in Q3 growing 23 per cent. It delivered the highest growth in its new solutions in four quarters at 66 per cent year on year (YoY), now representing 28 per cent of total revenue (ex-TAC). The retail media revenue, on similar terms, grew 65 per cent YoY.

“We achieved yet another strong quarter of double-digit growth, driven by the acceleration of our new solutions and healthy performance in retargeting,” says Megan Clarken, Criteo’s Chief Executive Officer, adding. “As a global powerhouse in commerce media, we are focused on delivering the best performing commerce audiences at scale for our large and growing base of 22,000 marketer and brand customers across the open internet. The sustained momentum in our company transformation and solid execution of our commerce media platform strategy positions us well to drive long-term sustainable growth and shareholder value.”

Clarken, who joined the company just ahead of the 2020 pandemic, can be credited with some radical changes in Criteo’s positioning and product strategy that has led to its comeback.

The Right Data Strategy