Social Dos For The Well-Heeled

Floor plans, views and zen gardens are pass. Welcome to the world of curated events, art shows and even gourmet workshops that are redefining the real estate sector today.

- Shveta Bhagat

LUXURY REAL ESTATE PLAYERS are going one step ahead from just offering world class amenities to offering experiences, by way of curating unique events that engage the HNIs as they bond with each other fostering a sense of community while having a memorable time.

Take for example, the Lodha Group where events are curated in partnership with world-renowned names keeping in mind their jet setting occupants. In August, they had an ‘invite only’ evening dedicated to art and architecture at Lodha Altamount where Bovet watches, masters of the art of miniature paintings had a personalised display of haute horlogerie by experts flown in from Switzerland, suitably paired with canapés and champagne.

Viral Oza, CMO, Lodha Group, says, “As we delve into newer paradigms of luxury living, there is a clear understanding that our discerning buyers are always on a quest for quality products. But beyond that, it is the requirement of a luxury lifestyle and unique experiences. We now actively curate occasions to engage the residents with experts from around the world to craft a holistic ‘all things luxury’ experience”.

With an agenda to redefine the intersections between the arts and luxury real estate, they have so far explored varied avenues such as musical nights at The World Towers, launching the art installation of Maserati’s latest model Ghibli in association with Top Gear awards. The most special one being the unveiling of India’s first Picasso masterpiece ‘La Plage, Juan-les-Pins