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EQUALITY: EVERYONE'S PROBLEM

Businessworld

|

March 26, 2022

As the world becomes more conditioned to celebrate and accept the celebration of women in society and at the workplace, the meaning of parity must be remembered

- Noor Fathima Warsia

EQUALITY: EVERYONE'S PROBLEM

DURING THE International Women’s Day (IWD) week, like many of our peers, government bodies, and several large corporates, we as BW Businessworld undertook several initiatives to celebrate women leaders. The annual initiative celebrating top leaders across sectors was undertaken this year as well. Seventy-five leaders became part of the BW Most Influential Women’s list, a first in its history.

Recognising the growth of communities, we expanded the Most Influential Women proposition to eight other sectors including education, healthcare, startups, HR, media and marketing, wellbeing, investors and the legal communities. In all, we would have celebrated more than 200 leaders who are making an impact in their sector and also on India on the whole.

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In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

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India Now Tourism Australia's Fifth-largest Market

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