'Climate Change Is A Real Challenge'

Grundfos, The world’s leading pump manufacturer, is focused on providing clean drinking water through use of energy-efficient and sustainable technology. Its group president & CEO, Mads Nipper, on a recent trip to India, talked to BW Businessworld’s Paramita Chatterjee about the company’s plans to expand operations in the country as well as about the importance of water, a limited resource, and how its smart use could make a difference to sustainable development, among other things.

- Paramita Chatterjee

Mads Nipper is convinced that India is poised for a faster pace of  growth now that a ‘Willingness to make reforms’ is visible

Tell us about Grundfos’ operations globally? How do you expect to contribute to sustainable development?

We are a truly global company. We have sales companies in 56 countries and even more sales offices. That gives us an ideal approach to all major and important markets. We are globally present, in the way of 15 production facilities. The bulk of our production is in Europe, Asia and North America. It is my belief that Grundfos can contribute to sustainable development in a number of ways. First, we are in the business of water. Water is the basis of sustainable development of societies and we can bring drinking water to remote areas and metropolises alike. We can remove and treat waste water everywhere and aid smart irrigation — just to mention a few areas.

We can do this in a resource-efficient manner. Water is a limited resource, so handling it smartly can make a big difference to the sustainable development of the world. And in times, when climate change is a real challenge, being able to do so while reducing energy consumption is immensely important. We also work to promote sound and sustainable values, always aiming at creating and promoting solutions and partnerships which benefit both businesses as well as our surroundings.

What are your key areas and what are the new segments you plan to enter?