The Green Evolution

How the luxury hospitality industry in Goa is shifting its gears to green and sustainable practices

- KHURSHEED MISTRY

Sustainability is the conscious use of natural resources keeping in mind that it isn’t used up or depleted and maintaining an ecological balance. The hospitality industry is committed to preserving natural and cultural attractions that will increase guest and tourist loyalty. Sustainability-minded hospitality leaders not only enhance efficiency and sales but are also successful in attracting a growing number of guests who are looking for environmentally and socially responsible products and services.

Modern travellers are now increasingly aware of the benefits of sustainability and lend more support to environmentally, socially, and culturally sound practices. The discerning traveller is more willing to pay more for products and services that don’t impair the environment, exhaust natural resources, or negatively impact the lives of people or wildlife.

Tourism relies on the natural and cultural resources that attract tourists and acts as the main driver of growth and development in the tourism economy. The estate of Goa, a popular global tourist destination relies on pristine beaches, a tropical climate, clear waters, and a tranquil ambience to attract tourists from all over the world. Additionally, its cultural heritage, architecture, fun factor, and cuisine play an integral role in its tourism and hospitality industries. e eco-conscious hospitality industry in Goa works in harmony with the environment and is aware of its social and economic impact by working towards biodiversity conservation, not polluting the environment, and being respectful towards local communities and workers.

HOSPITALITY LEADERSHIP