A Zone Of Their Own

Today’s travelers expect a lot from their pre-flight experiences – and these lounge acts are up to the task

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As the competition for premium travelers grows more intense, airlines and airports are concentrating more resources at the beginning of the trip. The result is a host of new lounge experiences cropping up in airports around the world. With the relentless growth of airline traffic, frequent fliers are seeking more than just serenity and a snack in those moments prior to boarding. In addition to peace and quiet, what these travelers expect is a top-end dining experience, technology that works and a little something special in the way of customer service.

Here’s a look at some of the latest lounge launches and product innovations around the world.

THE AMERICAS

UNITED POLARIS LOUNGE

LOCATION Chicago O’Hare International Airport near Gate C18.

INFO The Polaris Lounge was designed to complement the Polaris business class seat. The lounge features a number of semi-private seats that are spacious and quiet. The lounge offers an upscale dining experience, including a buffet and salad bar. There is also a complimentary full-service restaurant.

Eight more Polaris Lounges are scheduled to open in the following cities – Los Angeles, San Francisco, Houston, New York/ Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow.

ELIGIBILITY United Polaris business and first class customers, as well as Star Alliance premium passengers departing on international flights. However, United Club members and Star Alliance Gold members do not have access unless they are ticketed in business class.