Companies that use technology to improve farm production and distribution are attracting investor interest.
![Agritech Sprouts Start-UPS](https://magarticles.magzter.com/articles/161/319102/5c1260c45751a/Agritech-Sprouts-Start-UPS.jpeg)
However, finding funds for his startup, CropIn, was tough. “Most investors didn’t think agriculture could become a viable business model, especially if it revolved around technology. There weren’t any parallel models,” says Kumar. His team also found it difficult to get customers for their first product, SmartFarm, a farm management solution. So, to build credibility, they approached big and small agri-businesses to use and then validate their product, which they then marketed with endorsements. Things started looking up in 2014-15, in part also because of “the digital transformation, smartphone boom and favourable ecosystem that developed for entrepreneurs”, notes Kumar.
Diese Geschichte stammt aus der December 30, 2018-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 30, 2018-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![DE-RISKING THE BOOKS](https://reseuro.magzter.com/100x125/articles/161/1725442/jESmNTPWP1717765655679/DERISKING-THE-BOOKS.jpg)
DE-RISKING THE BOOKS
INDIAN BANKS ARE BEGINNING TO TAKE BABY STEPS TOWARDS ADDRESSING CLIMATE-RELATED FINANCIAL RISKS IN THEIR BOOKS. BUT THEY MUST PUT THEIR FOOT ON THE PEDAL AND ENHANCE PREPAREDNESS
![PAYING FOR CHANGE](https://reseuro.magzter.com/100x125/articles/161/1725442/oAPvDB_t71717765380982/PAYING-FOR-CHANGE.jpg)
PAYING FOR CHANGE
WITH EXTREME WEATHER INCREASINGLY PUTTING THE COUNTRY AND ITS ECONOMY AT RISK, INDIA SHOULD EXPLORE CLIMATE FINANCE PATHWAYS TO FUND ITS NET-ZERO JOURNEY TOWARDS A GREENER FUTURE
![BEYOND THE BLIP](https://reseuro.magzter.com/100x125/articles/161/1725442/tzIsAwjfd1717764881447/BEYOND-THE-BLIP.jpg)
BEYOND THE BLIP
ESG HAS BEEN UNDER SCRUTINY GLOBALLY AMID ALLEGATIONS OF GREENWASHING AND RECORD REDEMPTIONS FROM ESG FUNDS. BUT THAT MAY JUST BE ONE SIDE OF THE STORY, SINCE SUSTAINABLE PRACTICES HAVE BECOME CORE COMPONENTS OF COMPANIES' STRATEGIES
![BANDHAN AT A CROSSROADS](https://reseuro.magzter.com/100x125/articles/161/1725442/rs8PWsWlw1717761427398/BANDHAN-AT-A-CROSSROADS.jpg)
BANDHAN AT A CROSSROADS
THE BELEAGUERED LENDER, LED BY CHANDRA SHEKHAR GHOSH, HAS FACED A HOST OF CHALLENGES IN RECENT TIMES. IT HAS READIED A BLUEPRINT TO DEAL WITH THEM. BUT WILL IT SUCCEED WITHOUT GHOSH AT THE HELM?
![RESULT AND REPERCUSSIONS](https://reseuro.magzter.com/100x125/articles/161/1725442/kUbxBouy21717761103172/RESULT-AND-REPERCUSSIONS.jpg)
RESULT AND REPERCUSSIONS
After the verdict, the Street has turned cautious with analysts expecting the new government to reassess some of its policy priorities
![D-STREET ANGELS](https://reseuro.magzter.com/100x125/articles/161/1725442/cELHT8wm_1717759457537/DSTREET-ANGELS.jpg)
D-STREET ANGELS
FACED WITH A DEARTH OF PURE-PLAY THEMES IN THE SECONDARY MARKETS, SEASONED INVESTORS LIKE VIJAY KEDIA, MUKUL MAHAVIR AGRAWAL, AND THE JHUNJHUNWALAS HAVE TRAINED THEIR SIGHTS ON THE START-UP
![A Man of Multitudes](https://reseuro.magzter.com/100x125/articles/161/1725442/O-5AS37q81717767719958/A-MAN-OF-MULTITUDES.jpg)
A Man of Multitudes
IN A NEW BOOK, CAPTAINS OF INDIA INC. AND OTHERS PAY TRIBUTE TO RAHUL BAJAJ, THE TITAN OF INDIAN INDUSTRY
![HOUSE OF THE RISING SUN](https://reseuro.magzter.com/100x125/articles/161/1725442/BFI5VM4lG1717767254941/HOUSE-OF-THE-RISING-SUN.jpg)
HOUSE OF THE RISING SUN
WITH THE GOVERNMENT OFFERING SUBSIDIES UNDER THE PM SURYA GHAR MUFT BIJLI YOJANA, MANY HOUSEHOLDS HAVE TAKEN A SHINE TO SOLAR ROOFTOP PANELS. BUT HOW MUCH DO THEY COST?
![FROM GREY TO GREEN](https://reseuro.magzter.com/100x125/articles/161/1725442/Js4WF2MIA1717766932516/FROM-GREY-TO-GREEN.jpg)
FROM GREY TO GREEN
WITH THE CLIMATE CRISIS BECOMING MORE ACUTE, GREEN HYDROGEN COULD BE AN IMPORTANT SOLUTION
![ECO CHAMBER](https://reseuro.magzter.com/100x125/articles/161/1725442/yjblZGQUF1717766583387/ECO-CHAMBER.jpg)
ECO CHAMBER
DATA CENTRES ARE A VERY VITAL PART OF THE DIGITAL TRANSFORMATION THAT IS UNDERWAY, BUT THERE'S A PROBLEM: THEY CONSUME TOO MUCH ENERGY. AS DEMAND FOR SUCH CENTRES INCREASES IN INDIA, IT HAS NO OPTION BUT TO EMBRACE GREEN SOLUTIONS