You Can Sleep Here
Bloomberg Businessweek
|September 24, 2018
Remote villages near extinction are becoming hotels, wooing travelers with one-of-a-kind rooms and intimate restaurants.
Roughly 2,500 villages in Italy and almost 3,000 in Spain are at risk of becoming ghost towns. In Japan, 8 million or so buildings sit vacant. As better jobs and modern lifestyles lure young people to cities, what happens to the crumbling hamlets they leave behind?
A few aspiring hoteliers are fighting brain drain and rural flight by turning abandoned buildings in their villages into hospitality hubs. The Italians even have a name for these towns-turned-resorts: alberghi diffusi, or “scattered hotels.”
In Matera, a mountain town in Puglia, one called Sextantio has almost single-handedly put the region back on the tourism map. The hotel’s 18 well-appointed rooms, tucked into cave dwellings that were once part of a sprawling Benedictine monastery, bring travelers from the world over to live the medieval life in this once-forgotten spot. Likewise, entrepreneur John Papadouris has been so successful resurrecting his hometown of Kalopanayiotis in Cyprus— thanks to his 40-room hotel and spa—that the country’s president asked him to join the government and do the same for 115 other communities in the area.
A visit to such properties can feel like a journey to a long-lost, simpler time, but in reality these places are a harbinger of the future, a template for how to save dying towns all around the world. In Romania, the owners of Village Hotel Maramures are attempting to revive Breb, one of Transylvania’s best-preserved traditional hamlets, where residents still ride in horse-drawn carriages. The bed-and-breakfast has rooms in four houses, near the reported doorstep of Dracula’s castle.
Diese Geschichte stammt aus der September 24, 2018-Ausgabe von Bloomberg Businessweek.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Bloomberg Businessweek
Bloomberg Businessweek US
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
4 mins
March 13, 2023
Bloomberg Businessweek US
Running in Circles
A subscription running shoe program aims to fight footwear waste
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
10 mins
March 20 - 27, 2023
Bloomberg Businessweek US
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
11 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
12 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
4 mins
March 20 - 27, 2023
Bloomberg Businessweek US
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
4 mins
March 20 - 27, 2023
Translate
Change font size

