Say Goodbye To Lost Luggage

Apple’s AirTag is a truly handy way to recover items that slip from your grasp

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When Apple Inc. premiered its iPhone in 2007, it wasn’t inventing the cellular phone or even the smartphone. But the company revolutionized communication with a product that’s since been improved by leaps and bounds. Likewise, with its AirTag location tracker (starting at $29), the $2 trillion tech giant hasn’t created a category; it’s rethought an existing item to outpace its competitors in convenience and attractiveness. Nestled into an Hermès leather key ring ($349) or luggage tag ($449, as shown), the circular metal disk becomes a stylish bangle that’s startlingly useful in its simplicity and ability to reconnect lost or stolen objects, such as a suitcase, a golf bag, or even a car.