Inside the Boys Club
Bloomberg Businessweek|July 27, 2020
A sexual misconduct scandal at Ubisoft, the hitmaker behind Assassin’s Creed, has disrupted its inner circle and incited calls for more drastic measures
Jeff Muskus
Inside the Boys Club

Five brothers started Ubisoft Entertainment SA in 1986, and since then the video game company has survived seven generations of game consoles, four recessions, a hostile takeover bid from France’s largest media conglomerate, and a global pandemic. Ubisoft is one of the world’s largest game publishers, with blockbuster series such as Assassin’s Creed and Far Cry, and the Guillemot family still maintains effective control. Now they face a new crisis: allegations of widespread sexual misconduct at the company. The situation has shaken up the founders’ inner circle and raised major concerns about how the business was managed for well over a decade.

More than a dozen people made public claims of sexual harassment and abuse against employees of Ubisoft over the past few weeks. The outpouring is part of a broader #MeToo movement taking hold in the game industry, and the Parisian company has been the most frequent target of allegations. Interviews with more than three dozen current or former Ubisoft employees indicate that these claims, and many others that haven’t previously come to light, had been gathering dust in company logs for years. In some instances, Ubisoft took action, but for the most part, complaints were ignored, mishandled, or undermined, employees say.

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