E-PHARMACIES IN INDIA, MUCH MORE THAN COMMERCE

Amazon, Reliance and Flipkart v/s the others… The question is who will win? Will this pitting of wits drive new innovations in healthcare delivery and add value to customers?

- Raelene Kambli

The COVID 19 pandemic has opened up myriad opportunities for digital platforms to tap into India’s lucrative healthcare and pharmaceutical industry. The pharma market alone is one of the largest in the world and is continuing to grow. Given the current situation, there has been a macro trend that indicates a growing need for online pharmacies as more people seek to order their medications online. Moreover, the entry of tech giant Amazon and the acquisition of Netmeds by Reliance gives a clear indication that this sector is all set for a major disruption.

Organic adoption of e-Pharmacies: a key driver for growth

In keeping with this current boom in e-Pharmacy demand, Federation of Indian Chambers of Commerce and Industry (FICCI) published a white paper titled “e-Pharmacies at COVID-19 Frontline Fighting the Odds: Serving the Nation”. The white paper sums up the current trend within the e-Pharmacy market during the COVID-19 period and taps the subsequent response of e-Pharmacy platforms in active partnership with existing pharmacies.