TSCAB To Embrace A Variety Of New Tech Services

Aims to increase customer base to 600,000 in the next 3 years:

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Consequent on the reorganization of the state of Andhra Pradesh and formation of Telangana, the erstwhile Andhra Pradesh State Cooperative Bank was bifurcated into the Telangana State Cooperative Apex Bank (TSCAB) and the Andhra Pradesh State Cooperative Bank (APSCB). At present, TSCAB operates through 42 business outlets, basically serving the cosmopolitan twin cities of Hyderabad and Secunderabad. In addition, there are 347 branches of DCCBs and799 branches of PACS coming under its purview. The bank added 4 branches in Saroornagar, Meerpet, Badangpet and Manurabad recently. It has 42 ATMs – 36 onsite and the rest offsite essentially at station of the Hyderabad Metro – to provide convenience to its customers. The bank’s customer base stands at around 500,000.

ADDING 100,000 CUSTOMERS

Dr Nethi Muralidhar, MD of the bank, says the bank is now offering services to its customers on par with those offered by commercial banks. It has set up financial literacy centers for the benefit of its customers as well as those of the DCCBs and PACS in collaboration with the NABARD. The intention is to bring in the untapped potential customers to the banking fold and to educate them about the benefits of having a financial relationship with the banks and usage of eChannels, he adds.

“We are also targeting to increase the customer base to 600,000 in the next 3 financial years. Some of the salient features of our operations are that we offer attractive interest rates for deposit0rs, timely service to the customers, less processing time for gold loans and retail loans and locker facility,” says Muralidhar.

One of the steps it has taken recently is to set up digital signage boards in branches to create awareness among the customers about various products/services offered by the bank. These boards also spread the message about measures that customers to prevent on-line/off-line frauds.