Part 1
Key factors in the journey to the tipping point
CMOs explain the various approaches and factors that help reach the tipping point:
The tipping point of the campaign is the time when there is a rapid increase in the views of the campaign and a rapid increase in sales and adoption. Data analytics helps to provide real-time data and it helps to find out the tipping point of the marketing campaign.
And then there is the role of social media. Anand Bhatia, CMO, Fino Payment Bank shares its role: “Social media is playing a very big role in finding out the tipping point of the marketing campaign. Influencers in the social media platforms like Instagram, Twitter, Facebook, Snapchat, etc, help the brands to reach out for the tipping point of the marketing campaign.”
Anand further adds: “The brands that promote clear messages have a good chance of reaching the tipping point of the marketing campaign frequently. For example, Cred has a clear message ‘download Cred’. This clear message attracts the customers, and the campaign can go viral when there is an increase in downloads and the objective of the campaign gets achieved it also creates an urgency to download the app. We have used the similar approach, our tagline for the marketing campaign is ‘Become Fino merchant now you are missing an opportunity.’”
Diese Geschichte stammt aus der February 2022-Ausgabe von Banking Frontiers.
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Diese Geschichte stammt aus der February 2022-Ausgabe von Banking Frontiers.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Kamdhenu & Sammrudhi loans top rural customers
Unnayan Bharat Finance Corporation (UBFC) Director & Co-Founder Avneesh Trivedi shares the company's attempts to enhance the rural lending environment & deliver better services to its consumers:
It's going to be a 'world' of CBDCs
Practically, every central bank in the world is testing and readying a CBDC system:
Training for behavioral & social skills is key
3 CHROs from the top BFSI companies in India open up about their training and motivation programs aimed at enhancing employee effectiveness. The story is divided into 4 parts: (i) functional and behavioral training, (ii) manager to leadership training, (iii) learning-based training, (iv) motivational programs:
THE AI COMPASS
Artificial Intelligence has risen to be the hottest topic of discussion today. It is expected to impact everyone, and the impact could exceed that of war, global warming, supply chain disruptions, geopolitics, and much more.
To mentor & coach emerging leaders
Manish Shah, MD & CEO of Godrej Capital, outlines his focus areas today and in the future:
Innovation will unlock India's Mission 'Atmanirbhar’
Sunita Handa is Chairman, Toyota FSIN and Principal Advisor & TLAB Chairman, Protectt.ai Labs. She shares her current activities and her deep insights on innovaiton in an interaction with Manoj Agrawal:
Algorithm is the Boss
Irem Sayeed, Chief Credit Officer at U GRO Capital, dwells into business focus and modernization at the lender:
Fintech and Neobank under the same Umbrella
It was started in 1902 to build what came to be called Israel:
Bajaj Allianz Revolutionizes Employee's HR and IT Experience with WhatsApp, MS Teams, Al and Automation
A productivity booster shot at BALIC:
Small Beginning for a Big Opportunity
AMU Leasing's focus on serving the underserved market of individuals and fleets looking for financing for electric 3-wheelers and 2-wheelers: