Intricacies Of Packaging

Bakery products are gaining popularity in India due to their health benefits as well as pleasant taste. Providing convenience and affordability to consumers, the demand for bakery products has been rising at a rapid rate. According to the latest report by IMARC Group the bakery market reached a value of $7.22 billion in 2018 and is projected to exceed $ 12 billion by 2024 expanding at a CAGR of 9.3% during 2019-2024. But bakery products require proper packaging for their shelf life. Ashok Malkani finds that there are ample opportunities for entrepreneurs to enter the packaging sector of the industry and points out some essential requirements, which the new entrant would need, to succeed in this venture.

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A well presented item is what, normally, catches the customer’s eye. This is all the more relevant in the case of baked products. Attractive packaging is, thus, essential for your business if you want the customers to turn into repeat buyers. Besides the quality and variety of your food its presentation, or branding and packaging, should be always professional. While your branding will allow customers to associate your products with the quality of the product, your packaging is what would initially attract the customer into picking it off the shelf for closer inspection.

There can, thus, be no doubt that packaging is of great importance in the final choice of the consumer because it involves appeal, convenience, and information, besides branding.

The importance of packaging of bakery products assumes greater significance when one realizes that these products are meant for use for a considerable period of duration from the day of its making. Bakery products are an important source of nutrients viz. energy, protein, iron, calcium and several vitamins. Commercial bread and biscuits contain around 7.5% to 7.8% protein respectively. Biscuits, which are easy to use during travel, or at home, because of its availability in a variety of pack sizes, are amongst the lowest cost processed food in the country when compared to other Indian sweets and salted snacks.

They also offer substantial energy. Thus biscuits have an important role to play as a diet supplement for both adults and children. It is no longer viewed as a luxury tea-time snack but an essential daily food component for an average Indian household.