FMCG Companies are Strengthening Rural Distribution Network to Combat the Low Consumer Sentiments

Like most sectors and indeed the larger economy, the FMCG companies to have not remained insulated from the effects of the pandemic, an outbreak which only seems to have resurfaced with greater ferocity and vehemence in recent days in the form of the so-called second wave.

- Manish Aggarwal

And while some product categories within the sector have undoubtedly suffered a bigger jolt than others, the fact that the sector as a whole has been subject to the whims of the virus. Already struggling with inflation and over-the-top offers before the onslaught of the pandemic, sales volumes for brands have suffered during this second wave, there have been different reasons for it. As such, that each one of them including the bigger brands has had to recalibrate their supply chain network and go-to-market strategies can’t be overstated. And strengthening of the rural distribution network and firming up their rural supply chain management has been one of those adaptations.

Consumer confidence levels at a low receding tide