Designing Your Cake

Nowadays cake is not only a tasty confectionery item, which is savoured by all age groups.

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In today’s bakery and confectionery industry, many cakes are also positioned as works of art.

In urban India nowadays, the imagination or fantasy, and wish of the clientele is/are often reflected in customised cakes in the form of fascinating edible designs. Cake simulating a car, a guitar, a forest, a boat, a superman, a battle tank and many other real or imaginary manifestations are featuring in people’s celebrations these days. The photo printed cakes are the apt examples of customised cakes. Here edible photos of a person can be seen engraved on the cake.

Over the last decade-and-a-ha l f, the market for customised cakes has grown impressively in India’s bakery and confectionery industry, which can be attributed to several reasons such as significant increases in disposable incomes in select but sizeable pockets of urban Indian society during the last decade-and-a-half, the growing influence of globalisation, and the evolution of consumers in India’s bakery and confectionery industry through greater exposure to television, Internet and overseas travel. Now the consumers for cakes in India, especially the upwardly mobile consumers of cakes in big cities of India, have become more evolved than before, which is reflected in growing demand for customised cakes in India’s bakery and confectionery industry.

Cakes with Theme

These customised cakes can add value to the birthday celebrations, theme parties, in a corporate event or even weddings. Many a time, the customised cakes correspond to a particular theme. The themes of these customised cakes often vary according to the nature of the celebrations. For example, a small boy during his birthday celebration may opt for an aeroplane shaped cake, whereas a guitar shaped cake may be apt for a happening college farewell party.