Musical Matchmaker
ADWEEK|January 29, 2018

DANIEL SENA PAIRS BRANDS AND BANDS TOGETHER FOR THE SUPER BOWL.

Katie Richards
Musical Matchmaker

Daniel Sena’s favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its artists (Afrojack, Zedd, Skylar Grey and OneRepublic) with Anheuser-Busch brands (Budweiser, Bud Light and Bud Light Platinum) to create memorable Super Bowl spots with killer soundtracks.

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