Business
Outlook Business
Content creation isn't sustainable long term without reinvention
YouTuber Ishan Sharma dropped out of college to become an influencer. He tells Nabodita Ganguly what creators must do to stay relevant amid the rise of Al influencers. Edited excerpts
3 min |
May 2025
Outlook Business
Homeward Bound
Stagnant wages and a slew of government social-welfare schemes are key reasons why workers are preferring to shun factory jobs
6 min |
May 2025
Outlook Business
The Changing Face of the Influencer
I have worked with over 60 brands in my career. Brands mean a lot to consumers and every book or idea around the “No brands thought” has not worked or survived. Brands mean something to people and are a form of self-expression. Brands might be viewed as a long list of promises or thoughts. My learning is that every brand over the years has stood for three things—A, C, E—A for authenticity, C for consistency and E for energy.
3 min |
May 2025
Outlook Business
The REELS Deal
Gen Zs are dropping out of college and abandoning stable careers to become content creators-betting their futures on follower counts, brand deals and the promise of a fragile fame
10+ min |
May 2025
Outlook Business
Content creation is an increasingly aspirational career
Pulkit Trivedi, MD, India, Snap Inc, in an email interview with Deepsekhar Choudhury, talks about how to balance safety with entertainment, popular genres and content creation as a career. Edited excerpts
3 min |
May 2025
Outlook Business
Metro consumers find creators more trustworthy than celebrities
Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets in an email interview to Nabodita Ganguly talks about the hyperlocalisation of content. Edited excerpts
3 min |
May 2025
Outlook Business
Magical Places To Take Your Pheras
TAKE ADVANTAGE OF RAJASTHAN'S VIBRANT AND HAPPENING CITIES TO HOST PHOTOSHOOTS AND WEDDING EVENTS THAT WILL BE A FEAST FOR THE EYES
7 min |
April 2025
Outlook Business
Reskilling for the Age of AI
A silent transformation is unfolding in the IT-business process management (BPM) sector. As artificial intelligence reshapes industries, professionals find themselves at a crossroads.
3 min |
April 2025
Outlook Business
Renewables Growth Must Focus on Intra-State Transmission
Sumant Sinha, chief executive, ReNew, tells Nandini Keshari that skilled workers in emerging technologies are essential for the clean-energy transition. Edited excerpts
3 min |
April 2025
Outlook Business
10 Stunning Wedding Venues To Explore
IF YOU ARE DREAMING OF A WEDDING CELEBRATION FIT FOR ROYALTY, LOOK NO FURTHER THAN THESE PALACES AND FORTS ACROSS RAJASTHAN
5 min |
April 2025
Outlook Business
The Climate Capital Crunch
India's clean-tech start-ups are unable to scale in the absence of patient capital. Investors and policymakers must work together to keep the cash flowing
5 min |
April 2025
Outlook Business
Behind the Mind Games that End in Digital Arrest
The new 'digital-arrest' scam employs psychological pressure to dupe vulnerable victims, who go through a phase of trauma and fear. We tell you how it works and how you can keep yourself safe
6 min |
April 2025
Outlook Business
MAKING THE TRANSITION
Governments, investors and customers increasingly prefer businesses that align with sustainable goals. But SMEs need more than just policy support to reduce their environmental impact
2 min |
April 2025
Outlook Business
Bollywood Bliss
RAJASTHAN'S STORIED ROYAL HERITAGE AND SPECTACULAR LANDSCAPES MAKE IT ONE OF THE TOP DESTINATION WEDDING LOCALES IN INDIA. IF YOU WANT TO GET HITCHED BOLLYWOOD STYLE, CHECK OUT THESE AMAZING VENUES WHERE THE “STARS” HAVE ALIGNED
4 min |
April 2025
Outlook Business
Investors Trust Madhya Pradesh for Proactive Governance
Madhya Pradesh Chief Minister Mohan Yadav speaks to Devabrata Dutta about the state's journey from being an emerging player to an industrial powerhouse. Edited excerpts
3 min |
April 2025
Outlook Business
Automation Anxiety
For years, engineering and IT degrees have been seen as a gateway to professional success. Then came generative AI, the spectre of job loss and the waking up to reality
6 min |
April 2025
Outlook Business
'Design Innovations Enhance Consumer Experience'
In the evolving wearables market in India, Gaurav Khatri, co-founder of Noise, says innovation is key to building a resilient brand and helping people elevate their lifestyles
1 min |
April 2025
Outlook Business
Sustainable Power Distribution and Regulation: Panel Discussion
A panel discussion comprising industry specialists like Sunil Wadhwa, Former MD, NDPL; Anil Rawal, MD & CEO, IntelliSmart Infrastructure Pvt Ltd; MV Rao, Chairman, West Bengal Electricity Regulatory Commission; and Vishal Kapoor, CEO, Energy Efficiency Services Ltd (EESL); was moderated by Amit Kumar, Vice President and Business Unit Head, Schneider Electric India Pvt. Ltd.
1 min |
April 2025
Outlook Business
Bejewelled In Tradition
FROM THE DETAILS OF MEENAKARI TO THE ELEGANCE OF THEWA, DISCOVER THE HERITAGE JEWELS OF RAJASTHAN THAT ADORN A BRIDE FROM HER HEAD TO HER TOES
6 min |
April 2025
Outlook Business
COST OF CAPITAL
If small businesses are to adopt more sustainable practices, institutional support—financial and expertise to navigate the climate finance market—will be essential
2 min |
April 2025
Outlook Business
Lithium's Second Life
India lacks domestic lithium reserves, yet its electric-mobility ambitions hinge on it. Recycling is the only viable solution, but the country's efforts remain inadequate, informal and technologically backward
3 min |
April 2025
Outlook Business
The Rise of a New Dawn
India's solar sector is entering a golden era. In early 2025, the country surpassed 100GW of installed capacity—a critical milestone on its path toward a 2030 target of 500GW of non-fossil generation capacity.
3 min |
April 2025
Outlook Business
POWERING UP MSMES THE PATH TO VIKSIT BHARAT
India’s commitment to net-zero emissions by 2070 has led to a surge in green initiatives.
1 min |
April 2025
Outlook Business
Money Should Be A Partner, Not The Master
VISHAL KAPOOR, CEO, Bandhan AMC, shares what he did with his first pay cheque, how it became the first real lesson on managing finances, and how he realised later that starting to save early can set you up for life. He advises new professionals to enjoy their first pay cheque, but also start saving, even if it is a small amount, and be consistent about it
3 min |
April 2025
Outlook Business
Powering A Fair Transition
India is one of the fastest-growing markets for renewables, in particular solar, with a cumulative capacity of over 100GW installed in the past 10 years or so. India has also set itself an ambitious goal of reaching non-fossil capacity of 500GW by 2030, largely driven by solar.
3 min |
April 2025
Outlook Business
Our Next Target is 292GW of Solar Power by 2030
Pralhad Joshi, Union Minister of New and Renewable Energy tells Neeraj Thakur and Aditi Ray Chowdhury
3 min |
April 2025
Outlook Business
Solar Sector Will Be Cornerstone of Clean Energy Transition
Chief executive, NTPC Green Energy (NGEL), Rajiv Gupta, tells Aditi Ray Chowdhury that India is poised to be a global leader in solar manufacturing and energy storage. Edited excerpts
3 min |
April 2025
Outlook Business
AI is Here to Stay.Now What's Next?
AI is developing extremely rapidly, and it is difficult to predict how it's going to play out.
4 min |
April 2025
Outlook Business
Mid-Level IT Jobs at Risk as Automation Advances
that lifelong learning and adaptability are crucial, as Al-driven roles in data science, cybersecurity and cloud management gain prominence. Edited excerpts
3 min |
April 2025
Outlook Business
INDIA'S SOLAR CENTURY
The country has set its sights on adding 180GW of solar power in the next five years. A bit of a stretch, but doable if we double up
10+ min |