BMW 740Li In The Desert: Still A Beemer. Still A 7-Series.

Do the extremities of the desert bother you inside the BMW 740Li? Can the BMW 7-Series take the heat? No and yes, respectively.

- Karan Singh Bansatta

IN its own way, the desert is one of the most beautiful biomes on planet Earth. The vast nothingness and the endless silence pierced only by the howls of the wind, it sure is enticing. That said, it is also one of the most extreme places you can find yourself in extremely lonely and extremely desolate. With the right company though, things aren’t as bad. Especially if your company goes by the name of BMW 740Li.

Why do we say that? You see, the desert is a place where you realize the tenacity of man. Their ability to adapt to the harshest of conditions. You also realize that the machines that man makes are just as tenacious. But being able to deal with the conditions is one thing and dominating them is something else entirely. That is exactly what the BMW 740Li is capable of.

The 7-Series from BMW has always been known to be the pinnacle of luxury and it trades blows with the best of them when it comes to opulence. What that entailed on this particular outing of ours was complete and utter isolation from the elements. Outside, there are dry gusts of winds and heat that seem to vaporise everything in its path and you have no control over that. Inside the BMW 740Li, you have complete control of the ambiance.