ROUSING PERFORMERS

The fun-to-drive factor can only be valid if cars offer great dynamics and Hyundai’s transformational journey on this front is something that needs a telling

- SUVRAT KOTHARI

THE INDIAN CAR BUYING demographic is vastly different compared to global markets. For the longest time, fuel economy and value for money have been two dominant factors influencing car buying decisions. Cars with higher fuel economy have historically drawn a mass market appeal, and offering more bang for the buck has always been a criteria for carmakers. While these two factors still remain important, car buyers’ tastes have evolved over the years. There’s now a growing community of enthusiasts and petrolheads out there. This urban audience craves more than just practicality in a car. They prefer cars that trigger emotions over ones that are simply utilitarian. Cars that are engaging to drive on open roads and fun to throw around corners. For them, driving dynamics and performance are key factors. And Hyundai has promptly risen to the occasion, polishing the dynamics of its cars and readying them for this new wave of enthusiasts.