Japanese Luxury For Indian Consumers

For the first time since the arrival of Mercede s- Benz many many years ago, the Indian luxury car buyer ha s the option of experiencing truly Oriental luxury with Lexus driving in to the country

- Aninda Sardar

CHOICES. THE MORE YOU have the more you want. Till now, the Indian luxury car buyer's choices remained boxed in between three Germans and a lone British manufacturer. But with Lexus entering the market, they now have a choice that doesn’t involve either of the four.

The company has come to India with not one but two products that will be sold immediately and one more for the near future. In the distant future, 2018 to be precise, there will also be the all-new LS, of which we only caught a sneak peak.

“We are excited about what we can bring to the luxury market in India, where we see opportunities mapped to the remarkable growth the country is experiencing. This is just the beginning,” said Akitoshi Takemura, Senior Vice President, Lexus India.

THE LEXUS PROPOSITION