Akitoshi Takemura

"We don't compete with the competition. We don't care [about pricing]," says Lexus India president in conversation on the sidelines of the NX 300h launch

- Sirish Chandran

After 2010, the last custom duty structure has not changed much so it is somewhat stabilised

But most important thing is that we understand our Toyota Innova, Camry and Fortuner owners. Actually they want to go to the luxury segment, but of course they don’t have that offer from our portfolio, so they have to go for a different brand. Every year 7000 customers are moving to other brands and we had a strong opinion from our customers to bring in the Lexus brand.

Our focus is different compared with other manufacturers

We focus after the delivery of the car. We ensure that our Lexus relationship manager, just one person, has a good interaction with the guest on service matters, insurance and ensures that he/she predicts what the next guest requirement is and ensures that all is taken care of. Our hospitality, ‘Omotenashi’ is the key for us and we make sure that the guest is always having the ‘Omotenashi’ experience.

The important thing for our brand is the hybrid electric vehicle