Truly Dzireable

The Dzire is unstoppable. And the new generation makes it even more so….

- Arup Das

The Maruti Suzuki Swift DZire has certainly come a long way since its inception in 2008. Pardon me, this third-generation sedan is simply called the DZire – as Maruti Suzuki has decided to drop the word ‘Swift’ from its name. Most won’t even notice this change, but, for the curious lot, Maruti did this because the all-new DZire is no longer based on the Swift – instead it uses the new Baleno platform (which is what the new Swift uses too).

We shall reveal the advantages of this new chassis a bit later, but right now let’s spend a couple of seconds admiring this brand new sub-4 metre sedan. We also agree that words like stunning road presence and an air of premium-ness aren’t something one necessarily associates with the DZire – unless you’re trying to pull a fast one – but the DZire has come a long way. It’s gone from being merely a practical, no nonsense, and a value for-money family sedan to one that’s all of those things and now – pardon the pun – actually a ‘desirable’ proposition.

Now we all know that the DZire has been a segment leader by a comfortable margin, with a 50% segment market share. And with the new avatar, things look even better for Maruti. So, what can rival sedans do to stop this juggernaut from stamping its authority further? Well, in all honesty, absolutely nothing!