Future Shock

Here’s a first look at the facelifted Hyundai Tucson, as well as the brand new Kona crossover – which Hyundai has been hinting at bringing into India for some time.

- Ishan Raghava

Hyundai has made great strides over the years when it comes to design. Their fluidic design philosophy has truly elevated the image of the brand globally. But this isn’t a static process, it’s ongoing – as a result of which their design philosophy is evolving as well. Just take the new Hyundai Kona for instance – the latest crossover from the brand. With an edgy design, the Kona reveals a completely different side to the brand. And with the option of hybrid and electric versions, it also does a great deal to expand Hyundai’s product portfolio worldwide.

In terms of aesthetic appeal, the Kona, with its triple headlight arrangement and a large front grille, is quite attractive and instantly catches your eye. Now, I don’t usually fall for futuristic designs, but the Kona is an exception – somehow, it manages to transcend the line between futuristic and realistic. In that sense, the bold front design of the car is a definite highlight, not just for the Kona as a product but also for Hyundai as a brand, for it takes the brand into an exciting new direction in terms of styling. The balanced stance of the Kona, with wheels on each corner and the muscular body cladding, give it a confidence and appeal that’s hard to match.