Rolling Stones

Progress Is Inevitable – Does The Hyundai Venue, And Its Connected Car Tech, Justify Its Fashionably Late Entry To The Compact SUV Segment?

- Simran Rastogi 

Every time a new car comes around, it moves the goalposts forward for the others in its segment, and for what potential customers expect from those cars. So, while the sporty Ford EcoSport kick-started the compact SUV segment six years back, the competition has moved the game onwards. The Maruti Suzuki Vitara Brezza quickly cornered the market with its do-it-all-well-enough philosophy, while Tata’s Nexon offered great value, with Mahindra’s XUV300 being surprisingly good dynamically, but dropping the ball in terms of pricing. Though, with the Venue’s launch and cut-throat pricing, everyone kind of did a double take and revised their own prices. With all that in mind, can the Hyundai Venue prove to be a proverbial gamechanger?

Styling