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...Right Price For The Right Product... Competition Plays A Role As Well, And It Is A Second Consideration

Overdrive

November 2017

Dimitris Raptis, head of sales, Asia, China, Pacific & South Africa, BMW Motorrad talks about the G 310 R and the G 310 GS, future BMW motorcycles and more

...Right Price For The Right Product... Competition Plays A Role As Well, And It Is A Second Consideration

When can we buy the 310s?

We are very happy that we are at the last mile of the road. We will be able to launch both bikes in the second half of 2018. I hope that both bikes will be ready at dealers to be sold right at the start. We want to offer enough quantity for the market so that we can cover the customers demand.

Many delays?

I don’t see that as a delay, but as a natural sequence of events. As a process for BMW Motorrad, we launch all the products first in Europe and Germany, and then to the other regions. In India, it is a local sale so we have to adapt our internal processes in terms of invoicing, supply and all the IT processes that stay behind the final sale. We also have to adapt the product to meet the local homologation requirements.

India as a manufacturing base...