The TRATICO Effect

- N. Balasubramanian

The Indian truck application space is quite an exciting one. While it is a known fact that the sector is a highly unorganized one, it also presents a huge opportunity for organized players to make the most of the available potential. Within the organized segment, we have wellestablished brands on one side and new players coming up with solutions that redefine the stature of the sector.

TRATICO Engineering is one such ‘transformer’ in the truck application space. Founded in 2012 as Shraddha Engineering, TRATICO which basically stands for TRAiler, TIpper, COntainer, was formed as a Private Limited Company in 2018, for better market reach and brand recognition. Mr. Karthick Ramadass with strong application engineering experience at highly-reputed firms, founded TRATICO with the aim of providing custom engineered solutions which in turn provides more payload, tyre life, fuel efficiency, cost-effective solutions in the growing heavy commercial vehicle industry. Having found good acceptance for its engineering approach, the company is now ready with a wide range of robust products that are approved and certified by the Automotive Research Association of India (ARAI) and is rearing to expand big time in the coming year.