Tata Motors' Vision to Extend Indian Cv Market Leadership to Global Arena
MOTORINDIA|August 2016

Vision to Extend Indian Cv Market Leadership to Global Arena.

Rajesh Rajgor
Tata Motors' Vision to Extend Indian Cv Market Leadership to Global Arena

After commercially launching the SIGNA and impressing one and all with its new cabin, dashboard, suspended seat and stylish fits and finish in the entire 4923 range, Tata Motors is ready to transform the other variants too. “We started with 4923 and now are going to gradually replace the 40 and 35 tonnes. Sometime in the third quarter we will start with the tippers. It will take 12 months as it is a high tooling activity, but our target is such that after 12 months we only want to see our Signa and Prima on roads as far as the M&HCV is concerned,” said Mr. Ravindra Pisharody, Executive Director, Commercial Vehicles, Tata Motors.

In ICVs, although the company has products up to 10 tonnes, Tata Motors is initiating launch of a 15-tonne product on a new 5 litre engine. “We are going to launch a 1518 on a 15 tonner ultracabin and will be calling it Ultra plus since the cabin is also slightly wider. The new 5 litre engine could help the vehicle get a power of 180 HP,” he explained.

It has been observed that with rated load application, more variants are required. Also a customer who carries a rated load application may not like thick frames. So, to cater to those most OEMs prefer launching different application on the same platform. With this preparation, Tata Motors which already has a 497 engine with 4 cylinders and 697 with 6 cylinders and the Cummins range will have a new addition with the Ultra plus 5 litre engines. There is a three litre engine planned too.

He disclosed: “We have plans also to introduce a new 3 litre engine along the lines of a 5 litre engine. Both the new engines will be common rail and of course will comply with not only BS-IV but also BS-VI. It will have a much lower NVH so the ride quality will be much better.” Balancing wide portfolio

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