Shark Attack!

The concept wa s named after a shark. Easily the most awaited motorcycle of th e year, developed with BMW Mot orrad, rival to both the KTM RC 200 and RC 390. Now, the speculations stop, for the wraps are off! It’s time to ride the brand new TVS Apache RR 310

- Sirish Chandran

Sustaining interest in a product that’s yet to come isn’t easy. To sustain it for nearly two years? Impossible. Yet, TVS seems to have managed the impossible with the Apache RR 310. It is possibly the most awaited motorcycle since we first laid eyes on the Akula 33 concept (the prototype Apache RR 310) at the 2016 Auto Expo. In the making for a good long 22 months, TVS Motor Company has finally launched the sporty, race-inspired, fully-faired motorcycle that made its first appearance at the 2016 Auto Expo.

The final production bike wears Apache badging, building on the success and strong reputation of the Apache RTR 200 that won the 2017 Indian Motorcycle of the Year (IMOTY) as well as the Bike of the Year at our own awards. In fact Apache is the second largest brand in the premium motorcycle segment, after the Bajaj Pulsar, and has been growing at three times the industry average, tripling volumes over the past five years. Honestly, it would made little sense to introduce a new brand then especially with the 310 having a very clear focus, and that is racing.

35 years

Of all the Indian manufacturers TVS has the longest association with motorsport, having started with its 50cc moped in Sholavaram. That was 35 years ago! And since then the outfit has participated, without interruption, in every single form of Indian bike sport – racing, rallying, dirt track, motocross, supercross, raids, scooter rallies, you name it – and with every moped, scooter and motorcycle it has ever made.